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Donald A. Norman
Reveals a current trend in smart design that can enable companies to move to or remain on the leading edge of the competitive frontier, offering a primer on how and why various products succeed or fail to satisfy consumers. Originally published as The Psychology of Everyday Things. Reprint. 25,000 first printing.
Spells out an approach to usability testing that anyone can easily apply to his or her own website, application or other product, in a book that explains how to test any design, keep one's focus on finding the most important problems and fix the problems one finds using the author's "the least you can do" approach. Original.