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Ralph Kimball, Margy Ross
Ralph Kimball invented a data warehousing technique called ?dimensional modelling? and popularised it in his first Wiley bestseller The Data Warehouse Toolkit. Since then dimensional modelling has become the most widely accepted technique for data warehouse design. Since the first edition, Kimball has improved on his earlier techniques and created many new ones. In this second edition, he provides a comprehensive collection of all of them, from basic to advanced, and strategies for optimising data warehouse design for common business applications. He includes examples for retail sales, inventory management, procurement, orders and invoices, customer relationship management, accounting, financial services, telecommunication and utilities, health care, insurance and more. He also presents unique modelling techniques for e-commerce and shows strategies for optimising performance. A companion Web site provides updates on dimensional modelling techniques, links to related sites and source code where appropriate.